Disney has released the first full theatrical trailer for Frozen, based loosely on the Hans Christian Andersen tale The Snow Queen. The new trailer is packed with lighthearted fun and introduces us to the cast of characters voiced by Kristen Bell, Idina Menzel, Josh Gad, and Jonathan Groff. Prepare to fight the freeze and watch the trailer after the jump.
Those who were able to attend D23 Expo this past August got a nice early preview of the new animated princess fairytale. And from those I spoke to, there wasn’t too much enthusiasm toward the project. Despite the film being from the creators of Tangled, a film I deeply admire, I wasn’t too impressed with the teaser trailer. With little shown, I kept my optimism high, hoping the full-length trailer would ease my doubts.
Within the trailer below, audiences will get their first look at the Kingdom of Arendelle along with their princesses, Anna (Kristen Bell) and Elsa (Idina Menzel). There is a lot of jokes piled up in this trailer and it is interesting to see how much Disney is pushing the comedy aspect of this film. We are also introduced to Olaf (Josh Gad), Hans (Santino Fontana), and Kristoff (Jonathan Groff). There really isn’t too much context to the story that makes this trailer feel spoiler-ish, so watch on:
I’m not exactly sure who they are marketing Frozen to with this trailer. It comes off as very kiddy, which is interesting based on how semi-adult Tangled and Wreck-It Ralph are. It’s not girly enough to attract a younger female audience with these two new princesses, but it’s not manly enough to appeal to young boys either. Frozen just kind of exists. I’m definitely not feeling the little snowman character Olaf; he seems like he’ll be a complete nuisance.
Here’s the official plot synopsis for Disney’s Frozen, courtesy of Apple Trailers:
Walt Disney Animation Studios, the studio behind “Tangled” and “Wreck-It Ralph,” presents “Frozen,” a stunning big-screen comedy adventure. Fearless optimist Anna (voice of Kristen Bell) sets off on an epic journey—teaming up with rugged mountain man Kristoff (voice of Jonathan Groff) and his loyal reindeer Sven—to find her sister Elsa (voice of Idina Menzel), whose icy powers have trapped the kingdom of Arendelle in eternal winter. Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf (voice of Josh Gad), Anna and Kristoff battle the elements in a race to save the kingdom.
There is still a lot more to discover before the movie releases. It’s worth noting that this Frozen is a musical and yet they haven’t hinted at any of the songs; much like the marketing for Tangled, which turned out to work in the film’s favor for classic Disney fans. I’m not sure if they are intending to do the same here, but they’ll definitely have to work on giving us a little more adventure and story to heighten the anticipation come November.
What say you, people of the Internets? Are you excited to see Frozen based on this trailer?
Frozen opens in theaters Thanksgiving weekend on November 27, 2013 in 2D and 3D.
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