Picture this, you’re out and about and come across something that piques your interest that words could not describe in a relevant Google search, but you managed to snap a picture of said object. How do you go about finding out what this object is? Twitter co-founder Biz Stone has introduced, in his mind, the next big thing in search engines, Jelly. Hit the jump to get a closer look at the app that boasts a new and more fun way to search.
Jelly is a mobile app now available for both iOS and Android devices that allows users to utilize photo sharing technology that connects with existing social media via Facebook and Twitter. They can share and interact with other users to get find out what they are looking at or answer questions others may have.
As stated by Jelly:
“Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms. Also, it has the added benefit of being fun.”
Here are the three key features of Jelly.
- Friends follow friends – Jelly is designed to search the group related to your social networks. The user may find themselves answering questions as well as asking. You can help friends, or friends-of-friends with their questions.
- Paying it “Forward” – Any question on Jelly can be forwarded outside the app to anyone in the world. If you’ve exhausted the knowledge of your social media circle, maybe a friend’s friend may have the answer.
- Point, Shoot, Ask – And of course the primary feature of the app is actually taking a snap shot of the object. Images are in the forefront of the Jelly experience, because they add depth and context to any question. You can crop, reframe, zoom, and draw on your images to get more specific.
Check out the video below to see this app in action:
I think it’s safe to say, that most social media already takes on the feature. A recent article done by Tech Hive made one of the best points regarding this idea.
“Facebook is working on its own new search tool, called Graph Search, which is meant to answer people’s questions based on information about their friends. And Microsoft’s Bing search engine already incorporates data from Facebook and Twitter into its search results to give users more context.
And though it is not meant to be ‘social,’ Google offers its Goggles search tool on mobile devices, which aims to answer questions based on photos.”
It’ll be interesting to see if this app takes off, and how it progresses over time. From what I can gather, people seem to like the idea, but those who have actually used it, aren’t overly impressed or compare it to other similar apps (See Quora).
As always, let us know what you think.
Follow me on Twitter at @E_N_Jay