After the Batman v Superman: Dawn of Justice trailer leaked last week, it seemed as if the Warner Bros. marketing team’s plans to for audiences to see the teaser in theaters fizzled out. How likely would folks make an extra effort to see the hi-res trailer when WB uploaded it online? Minutes later, director Zack Snyder confirmed there would be extra footage for those who choose to attend the IMAX event. Well I went, and was rewarded with five additional seconds of footage.
Underwhelming could be the best description I have for the new footage. Everything is the same, until after the Batman v Superman logo pops up. What was presented next were our two heroes face to face, underground it seemed, ready to attack one another. They were both in a crouched position, sort of like a linebacker in football. Superman starts charging forward and then Batman follows suit. The scene ends with a wide shot of the both of them about to run into each other in an ultimate clash of the titans.
Here’s the thing, for fans who have been waiting for this moment, the extra scene tacked on is pretty much bittersweet. It’s a glorious, visual moment that gets cut off too soon. Zack Snyder made it even more special when he popped up on screen to announce that this footage was exclusive to us in the audience and that it will not be shown in future trailers.
But in my mind, this additional scene was pretty lackluster. It’s nothing special. We know that they were going to bump heads, the movie is called Batman v Superman. Show us something unique. A scene depicting Batman and Superman about to run into each other isn’t exactly exciting after seeing The Hulk smashing Iron Man in the third Avengers: Age of Ultron trailer.
This extra scene doesn’t lessen my enthusiasm for the film, which most people don’t seem to have, but it does have me question whether it was worth the time for Warner Bros. to even attempt. The leak was a huge misfortune for a publicity stunt like this, my theater was about 2/3 full. I’m assuming WB paid for theater owner’s time to rent out the various IMAX theaters across the US, so they definitely wanted to ensure their money didn’t go to waste. It would be interesting to know if the buzz would be greater if everything went accordingly. We’ll never know. This is Warner Bros.’ darkest timeline.
For fans, this event turned out to be pretty nice. First, it was free; second, we got an exclusive poster, which you can see the artwork below; third, we saw exclusive footage no one will see until the movie is released, allegedly; and lastly, those who made it out were also “entitled” to an advanced screening one week early from the movie’s debut. The ticket says “entitles,” but does not say “guarantees,” which is how all advanced screenings to the public tend to go. If this is a special occasion for IMAX event attendees that guarantees a seat in an advanced screening that would be very groovy.
(Click on the posters below to enlarge)
Directed by Zack Snyder, Batman v Superman: Dawn of Justice stars Ben Affleck as Bruce Wayne aka Batman, Henry Cavill as Superman, Gal Gadot as Diana Prince aka Wonder Woman, Jesse Eisenberg as Lex Luthor, Jeremy Irons as Alfred, Ezra Miller as Barry Allen aka The Flash, Jason Mmoa as Arthur Curry aka Aquaman, Ray Fisher as Victor Stone aka Cyborg, Amy Adams as Lois Lane, Laurence Fishburne as Perry White, and Diane Lane as Martha Kent. The movie is set to release in theaters on March 25, 2016.
Posters Source: Zack Snyder