Sundance 2014: Watch Dove’s Short Film ‘Seflie’; Redefining Beauty Through Social Media

Sundance 2014 Watch Dove's Short Film Seflie

Dove has once again made us believe in ourselves with the 2014 Sundance Film Festival debut of their 7-minute short film, Selfie. This new PSA documentary asks women to see the positive value social media has in shaping the way our culture perceives beauty, rather than being afraid of it. A tip of the hat goes to Dove, they have truly become the face of positive reinforcement for women in a time when we are bombarded by Photoshopped models daily. Not only has it debuted at Sundance, but Dove has also released it online for the public to view. Watch Selfie, in full, after the break. Continue reading

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TeeHee: Ron Burgundy Reports the News in North Dakota for ‘Anchorman 2′

Will Ferrell Ron Burgundy Anchorman 2 North Dakota News

As if like Austin Powers, frozen in time to appear in the present, Ron Burgundy (Will Ferrell) has been called upon to make several appearances in modern day media to promote Anchorman 2: The Legend Continues. Taking part in Dodge truck commercials, the MTV European Music Awards, and now on KX News in Bismarck as a special guest co-anchor, Mr. Burgundy has been quite the busy man as of late. Pulling off a full 30-minute newscast as Ron Burgundy is an impressive and incredible bit of marketing for Anchorman 2. Watch the full newscast after the break. Continue reading

Viral Marketing Begins for ‘X-Men: Days of Future Past’ with Trask Industries Website and Video

Viral Marketing Begins for 'X-Men Days of Future Past' with Trask Industries

With The Wolverine now out in theaters, 20th Century Fox can put more focus on the marketing efforts of X-Men: Days of Future Past. Having just left Comic-Con in good graces, there has been much buzz and excitement surrounding the next X-Men film. Audiences will have a lot more to talk about now that viral marketing has begun with the launch of a Trask Industries website. After the jump, watch a PSA piece from Trask Industries and learn more about the Sentinel uprising. Continue reading

After the Fact: The ‘Pain & Gain’ Trailer Pumps You Up and Lets You Down (67 Screenshots)

Pain and Gain Movie Trailer Michael Bay

Movie trailers have a big influence on how we perceive the film before going in and what we feel when the credits roll. They may make the movie look utterly terrible, completely amazing, or somewhere in between, but we each go in with expectations upon viewing them. After the Fact is a look back on how the trailers may have affected the movie going experience. This column is not a review of the movie itself, but rather on the marketing techniques used to advertise the movie. Today the trailer for Pain & Gain will be under the microscope. Continue reading after the jump and expect spoilers. Continue reading

Go Daddy’s Super Bowl Commercial feat. Bar Refaeli is Haunting

Bar Refaeli Super Bowl Commercial

Shock value and sex. When these two elements combine in Go Daddy’s Super Bowl 47 spot, they created one powerful commercial. Powerful in a way that it caused a lot of noise. This is far from being a good ad. But it did get people talking and that kissing noise will forever haunt my dreams. Continue reading

Ragú is the Cure for a ‘Long Day of Childhood’

Ragu Long Day of Childhood Parents Bedroom

While watching the 2012 Summer Olympic Games, one of the most surprisingly hilarious and racy commercials aired that featured a little boy walking in on his parents, as we as the viewers are to assume are bumping uglies. When they coined the term, “sex sells,” I’m not exactly sure pasta sauce was ever considered.

Ragú, one of the many brands under Unilever Food’s supervision, took a big leap of faith to debut this commercial, especially during such a monumental event like the Olympics. The “Long Day of Childhood” campaign composed by the BFG 9000 agency (Barton F. Graf 9000) – although his name creates BFG, I’m sure he thought he was clever referencing the video game Doom – sparked major controversy, but I consider it one of the best commercials ever. Continue reading

The Kia Soul Hamsters Bring Down the House

Kia Soul Hamsters Breaking Dancing

I love these damn anthropormorphic hamsters that it just drives me insane. Perhaps it’s because these commercials are just so awesome or maybe it’s because my mother told me when I was seven that my pet hamster “ran away” and I envision he turned into a break dancing brand mascot? Either way, what Kia Motors is doing for the Soul is just a wonderful thing right here. It’s been a year since we last saw these guys, let’s see what they’re up to now. Continue reading

Will AMC Convert Dish Subscribers In Time For ‘The Walking Dead’?

AMC Zombie For President

Dish Network subscribers who love AMC, I feel your pain. Losing your favorite station can be tough, I know, I was distraught when DirecTV dropped G4. If I were to lose AMC, I would probably switch my current cable subscriber immediately. No longer are you able to watch Breaking Bad, The Walking Dead, and Mad Men. Where will you go to for classic movie marathons like “Mob Week” or “Fearfest”? This current war AMC is waging against Dish is not unwarranted, but will their messages be heard in time for the fall release of The Walking Dead? Continue reading

Complete List of the 64th Primetime Emmy Awards Nominees

64th Primetime Emmy Awards Nominees

Another year of television has gone by, and another year where only 20 awards are the ones that people mostly want to pay attention to. The big players such as Mad Men, Breaking Bad, Game of Thrones, Modern Family, The Big Bang Theory, and Downton Abbey are up for the big awards again this year. Will Mad Men succeed in obtaining their fifth Best Drama Series Emmy? Check out the entire list of categories and their respective nominees after the jump.  Continue reading

Matthew Broderick Channels Ferris Bueller for Super Bowl Commercial

Matthew Broderick Honda Ferris Bueller

It’s not every day you see actors reprising their roles of past characters from their movies. When Honda was pitching ideas to promote their new CRV model, some how Ferris Bueller’s Day Offcame to mind. I’m not exactly sure how the two relate, but film director Todd Phillips was able to pull it off. But not everyone was pleased, many fans of the classic 80s film are very upset. Continue reading