Topping off the weekend of April 26-28, 2013, Pain & Gain flexed its way to the top, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
It wasn’t too hard to figure out that Pain & Gain would win the domestic box office this weekend, but I’m rather shocked at the film’s total gross. With the immense star power of The Rock and the explosive tent pole figures Michael Bay typically brings, $20.2 million for a weekend haul seems pretty low for both parties. In fact, out of the 10 pictures he has directed, Pain & Gain ranks eighth for an opening weekend Bay film debut.
With the poor opening figures for Pain & Gain, the domestic box office totals were down again for the fourth weekend in a row, dropping over 17 percent.
The real story this weekend is not over domestic numbers, but overseas where Iron Man 3 debuted and raked in $198.4 million. To put that into perspective, The Avengers’ opening weekend overseas hauled in $185 million. To further the spectacle, Iron Man 3‘s total foreign box office gross is more than double what our domestic box office made if you added up the total of every film in theaters from the weekend. Audiences must still be enamored by The Avengers. It will be interesting to see how many folks go out to see Thor: The Dark World since the first Thor movie gained a surprising $65 million its opening weekend.
Tom Cruise had a real fighting chance this weekend coming in second. Only a few million away, Oblivion earned $17.8 million, but dropped 52% for its weekend gross. Even though it borrows a lot of material from other sci-fi movies, Oblivion is far more interesting than Pain & Gain.
42 also moved down one spot to number three grossing $10.6 million. The theater count even increased, but it would seem that audiences are already in summer mode and don’t want a mediocre sports drama.
You’ve got to think long and hard into the mirror when you have some of the most respected actors in Hollywood i.e Robert de Niro, Susan Surandon, Robin Williams, and Diane Keaton, add in Katherine Heigl and Amanda Seyfried, and your film can only make $7.59 million its opening weekend. The Big Wedding looked like a hot mess from the first moment a trailer hit the public eye. Lionsgate will definitely have to bite the bullet on this one. They have plenty more this year – Tyler Perry Presents Peeples, Red 2, Ender’s Game, and The Hunger Games: Catching Fire – that will easily make up for this loss.
Rounding out the top five is The Croods, still going strong after six weekends bringing home $6.72 million. With Iron Man 3 coming out this coming weekend, we’ll see attendance diminish as parents are dragged by their kids to see Tony Stark.
One of the movies that premiered last weekend, Rob Zombie’s The Lords of Salem, came up short and nowhere near the top 15 this weekend. In fact, it is 26th, gaining a miserable $178 thousand. Arthur Newman, a new release for this weekend, must be following in its footsteps because it debuted at 32nd with $122 thousand.
Something cool that happened this weekend was that people sought out Mud. It made twice as much money as Tyler Perry’s Temptation with $2.21 million and only appeared in a little more than 1/3 the amount of theaters.
We’re going to see a surge in box office attendance this weekend, and I wouldn’t be surprised if people held on to their money this weekend to prepare for the crazy May were about to have. Iron Man 3 is just the beginning.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo