Topping off the weekend of May 10-12, 2013, Iron Man 3 maintained king of the mountain way to the top, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
Unsurprisingly, Marvel’s Iron Man 3 took the top spot in the box office again for the second weekend in a row, besting Baz Luhrmann’s new release The Great Gatsby. But in a Iron Man 3 did not hold as much retention as the opening weekend may have hinted at. Falling almost 60 percent, Iron Man 3 captured $72.5 million in ticket sales.
Comparatively, The Avengers grabbed hold of over $100 million its second weekend and only dropped 50 percent. The first Iron Man held that 50 percent change its second weekend also, earning $51 million and Iron Man 2 scored $59 million, but fell 59 percent. Including foreign box office, Iron Man 3 is well on its way to becoming a billion dollar hit, but the domestic take will be a slightly lower than originally predicted.
The Great Gatsby, however, fared a lot higher than many analysts thought it would make, earning $50 million its opening weekend against the Iron Man 3 juggernaut. This is by far Baz Luhrmann’s greatest debut as a director and we can expect the film to earn back its budget.
Pain & Gain held out its third weekend in third far beyond the reach of Gatsby. The movie earned $5 million this weekend and only fell 33 percent. Not bad for a little Michael Bay flick.
And one of the bigger shocking events this weekend was the introduction of Tyler Perry Presents Peeples. Could this weekend finally prove Tyler Perry’s name has little to no power over audiences? Peeples is by far the lowest grossing film debut for a Tyler Perry production thus far, opening with a meager $4.61 million. The next lowest grossing opener as a Tyler Perry production is Tyler Perry’s Daddy’s Little Girls, which walked away with $11.2 million its first weekend.
42 scraped away the leftovers to claim fifth place this weekend, still holding tight after five weeks. The film earned $4.58 million and has totaled almost $85 million overall, doubling its budget.
The Croods continues down the path of success with the kiddies grossing $3.60 million in its eighth weekend while Oz The Great And Powerful trudges along its tenth weekend adding $1.07 million.
Matthew McConaughey and Mud increased its visibility and took eighth place this weekend and increased its total domestic gross to $8.55 million. Not bad for a little indie drama in its third weekend. Oddly enough, also in its third weekend, The Big Wedding plummeted to ninth place, holding tightly to its $2.49 million it was able to earn.
Overall, the total box office gross fell about 28 percent since The Great Gatsby proved to be a much smaller debut than Iron Man 3. But with Star Trek Into Darkness within our reach we can assume that number will be in the black.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo