Box Office Aftermath: ‘Gravity’ Is Clear for Take Off

Gravity Movie 2013 Trailer Screenshot Sandra Bullock

Rounding out the weekend of October 4-6, 2013, Gravity dominated over the competition, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.

Taking off this weekend was none other than Alfonso Cuarón’s Gravity. The PG-13 space epic managed to pull $55.7 million, soaring higher than the $35-41 million analysts had originally thought predicted. The rating, the 3D, and the super positive critical response was more than enough to place butts in seats this weekend.

Cloudy with a Chance of Meatballs 2 fell to number two this weekend, only dropping 38 percent, which is pretty good. Raking in another $20.9 million, the animated feature has a total domestic gross of $60 million. Cloudy 2 is exactly where the first film was at in its second weekend, which eventually grossed $124 million by the time it left theaters. It’s only half way there, and there are a ton of heavy hitting movies this year and Disney’s Frozen to contend with still.

Justin Timberlake and Batfleck had a disappointing opening weekend with Runner Runner. Grossing only $7.7 million, the high-stakes poker drama should have folded its cards earlier. Director Brad Furman’s previous release, The Lincoln Lawyer, opened slightly higher with $13 million and left cinemas with $58 million in hand. With a much much lower critical response, there isn’t much hope for Runner Runner to achieve the same great heights.

Prisoners is still hanging in the top five after its third weekend at the packed box office. Collecting another $5.74 million, Prisoners has now earned its budget back with its domestic gross alone.

Rounding out the top five is Rush, which in its second weekend grossed $4.47 million. For such a critical success the film is, it’s surprising how low the retention was with a 55 percent drop in ticket sales. Apparently no one wants to watch cars drive really really fast and turn left or right some times.

Also in its second weekend, Don Jon only dropped on spot from fifth to sixth, which isn’t bad, but the film hadn’t grossed that much money to begin with. Earning $4.15 million this weekend, the porn addiction dramedy is coasting nicely for JGL’s directorial debut.

Pulling Strings had a fairly decent weekend. Opening in only 387 theaters, the Spanish comedy took home $2.46 million in its first weekend. Instructions Not Included might have had some influence in the numbers being as successful as it has been. Instructions grossed $1.84 this weekend and placed eleventh, while Strings debuted at ninth.

Taking charge in the indie realm this weekend was Enough Said with Julia Louis-Dreyfus and James Gandolfini. The quirky rom-com-dram capped off the top 10 earning $2.19 million in only 437 theaters. Kudos.

The Family took a big nose dive dropping six spots from seventh to thirteenth. Grabbing hold of $1.53 million and losing almost 900 theaters in its fourth weekend can’t say too many good things about the film’s staying power. Even We’re The Millers lost about 800 theaters in its ninth weekend and still managed to pull in more sales with $1.6 million.

We’ll have to see how far Gravity goes with Tom Hanks’ Captain Phillips releasing this coming weekend. Oscar season is in full swing.

Weekend Box Office Results 2013 October 6

(Click the image below to enlarge the chart. All figures are domestic box office.)

Until the next weekend bout, this has been your Box Office Aftermath

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Source: Box Office Mojo

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