Rounding out the weekend of March 16, 2014, Mr. Peabody & Sherman dominated over its competitors, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
In a surprise turn of events, Mr. Peabody & Sherman, the movie that came in second last weekend, sneaked in as the underdog to become the king of the cinemas this weekend. Scoring a big $21.8 million, Mr. Peabody did a fine job only falling 32.3 percent. It is still far and away from its large production budget of $145 million, but at least this is a good sign for DreamWorks Animation.
300: Rise of an Empire fell pretty hard with a 57.4 percent drop in ticket sales, but it was able to achieve second place overall. Gaining $19.2 million in its second weekend, the Greeks let the dog have his day. Worldwide box office has been kind to Rise of an Empire with an astounding $236 million, which could definitely lead into another sequel.
Debuting this weekend in third, Need for Speed from DreamWorks definitely did not live up to the expectations the studios had been hyping the film up to be. Despite the appeal of big, live action stunts, without the use of CGI, Need for Speed fell flat, grossing a total of $17.84 million. Not only does this discourage DreamWorks, but also for future video game movie adaptations.
Non-Stop continued to make strides over the week, and with its $10.61 million haul this weekend the film has earned back $50 million production budget and then some. Non-Stop has moved up in the ranks of Liam Neeson’s filmography now standing in twelfth for lifetime domestic gross.
And then we have Tyler Perry’s The Single Moms Club making its big screen debut rounding out the top five. Raking in $8.07 million, The Single Moms Club is Tyler Perry’s smallest debut as a writer/director. Seeing as this is one of Perry’s most commercial and racially diverse casts he’s ever directed, it’s interesting to see this debut so low. Perhaps the name Tyler Perry has been tainted with so much bad press and reviews he should pull an M. Night Shyamalan and not even have his name in the marketing. This is Lionsgate’s third film this year to debut under $9 million, The Legend of Hercules and I, Frankenstein being the two other bombs. The studio is definitely banking on Divergent to be the saving grace until The Hunger Games: Mockingjay Part 2 this fall.
The Grand Budapest Hotel increased its theater coverage nationwide from four to sixty-six theaters this weekend. As one of the most successful average per theater gross, The Grand Budapest Hotel saw a huge increase with a $8.07 million this weekend and a whopping $55,122 per theater average. This translates to another per-screen record for a film playing in over 50 theaters. This film will expand to almost 300 theaters next weekend.
And Frozen is less than $4 million away from reaching $400 million domestic. The animated feature is now the 15th best all-time grosser domestically.
(Click the image below to enlarge the charts. All figures are domestic box office results.)
Until the next weekend bout, this has been your Box Office Aftermath.
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Source: Box Office Mojo