The day of seeing cat videos on television on a daily basis are about to end. Today it was announced that NBC Universal, owners of G4, would be rebranding the network from geek to chic. This new rebranding effort looks to position the station with an emphasis of a more upscale gentleman’s channel – with content and a feel that you would find in GQ. What began in April of 2002, as a gaming channel, evolved into one of the leading aggregates of geek pop culture, technology, gaming, and memes on the boob tube and the Internets. It is a sad day for nerd culture my friends. Continue reading →