Due to their outrageous campaign to boost sales with the Whopper, this campaign has won the Effie for the restaurant category. What is an Effie – The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year (effie.org). This is a great accomplishment for their effective and very creative marketing campaign. Congrats!

Another notable Effie winner this year are, Dos Equis Most Interesting Man for alcoholic beverages.