
After increasing their prices and failing to reacquire a new contract with Starz, Netflix seemed a little down in the dumps and was losing subscribers faster than those who still read a newspaper. With help from DreamWorks, it looks like the company may be back on track to getting some better streaming options for those still interested in sticking around with the service post 2012.
Netflix’s downward spiral seemed to just be piling up and after the announcement of Qwikster the company seemed to have lost focus on where their allegiance was to the consumer. Luckily for us, Reed Hastings did listen to the arguments made and decided to abandon the plan to initiate Qwikster.
Will this new contract with DreamWorks save what’s left of Netflix’s reputation? Possibly, but there needs to be some something more substantial to bring back the faith in the company.
The New York Times has an estimate made by analysts on the deal:
“The Netflix accord, which analysts estimate is worth $30 million per picture to DreamWorks over an unspecified period of years, is billed by the companies as the first time a major Hollywood supplier has chosen Web streaming over pay television.”
DreamWorks has quite the impressive library, but will it be enough to hold viewers attentions in over a year from now? I wouldn’t mind having some of their animated films to view like Kung Fu Panda or How To Train Your Dragon. Or there’s always the Transformers trilogy…