Box Office Aftermath: ‘Identity Thief’ Steals the Weekend from ‘Side Effects’

Box Office Aftermath Identity Thief

Rounding out the weekend of February 10, 2013, Identity Thief was able to leave the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recap the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.

I’m a bit in awe that an R-rated comedy won the box office this weekend. With the high success of Warm Bodies last week, I would have figured most teens would pay to see Warm Bodies again – it’s PG-13 – and sneak in to see Identity Thief. Especially with the star power that is Channing Tatum, it’s surprising that Side Effects didn’t make more money. Side Effects didn’t put C-Tates front and center, so that may have been a contributing factor; or the fact that it was a little darker than what mainstream audiences may want to bother with.

An oldy, but goody, Top Gun was re-released in IMAX 3D this weekend on 300 screens. It made a good chunk of cash for how low of a screen count it had.

Warm Bodies didn’t have the best retention, but it did well holding on to second place. Bullet to the Head fared worse, but was still able to obtain $2 million; bringing it’s whopping domestic take to $8. Good work Stallone.

Silver Linings Playbook continues to maintain a place within the top five, while Hansel & Gretel just won’t die.

Speaking of dead. Theaters must have gotten the hint that no one wanted to see Movie 43. In it’s third week, it was dropped from over 1,200 screens, which took the film down to 28th. It only made an average of $360 per theater this weekend. That’s funnier than the movie. Broken City also lost a little over 1,000 theaters in its fourth weekend, which doesn’t surprise me after how terrible it is.

The Oscar contenders have still managed to show signs of life with Argo, Zero Dark Thirty, Django Unchained, Lincoln, Life of Pi, and Les Misérables all staying strong in the top 15.

Box Office Results 2013 February 10

Until the next weekend bout, stay tuned for more Box Office Aftermath.

Source: Box Office Mojo

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