Rounding out the weekend of March 1-3, 2013, Jack the Giant Slayer reigned supreme, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recap the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
Even though Jack was able to conquer the box office this past weekend, it is nowhere close to reaching a profit. With a budget of almost $200 million, not including marketing, we can expect Jack the Giant Slayer to be a huge loss for Warner Bros. Raking in less than $30 million on a first-time run along with a foreign take of less than $15 million, this studio climbed up the wrong beanstalk.
Hopefully this is a lesson for other studios who are looking to capitalize on these fairytale re-imaginings. From Mirror Mirror to Hansel and Gretel it would appear audiences have had enough.
21 and Over wasn’t able to pull a fast one on Identity Thief, that refuses to go away – each earned $8.7 million and $9.7 million respectively. Project X made double that amount this time last year. And the other big release this weekend, The Last Exorcism Part II, barely made the top five taking a miserable $7.28 million. Luckily for Eli Roth, the film only cost $5 million to make – and you could see it on the screen.
The Rock was able to hang in there this weekend with Snitch dropping 41%. Dark Skies, which also came out last weekend, took a dive over 55% and has only gained $13.3 million over all. Fortunately it was very low budget.
In their third weekend, Escape from Planet Earth, A Good Day to Die Hard, and Safe Haven have maintained a spot in the top ten while Beautiful Creatures has suffered its ugly fate.
As for the aftermath of the Oscars, Silver Linings Playbook maintains ahead of the pack even when it has dropped over 100 theaters. Argo and Life of Pi continue to profit after they both gained an increase in screenings bringing their total domestic grosses to $132.69 million and $117.01 respectively.
This coming weekend should see a huge surge in box office activity when Oz The Great and Powerful hits theaters.
(Click on the image below to enlarge the chart)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo