Box Office Aftermath: ‘Oz’ is too Great and Powerful for New Releases to Handle

Box Office Aftermath oz the great and powerful 2

Rounding out St. Patrick’s Day weekend, March 15-17, 2013, Oz The Great and Powerful strikes again leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recap the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.

In a not so surprising turn of events, Oz The Great and Powerful was able to overpower the new releases with a pull of $41.25 million. But that doesn’t mean they didn’t go without a fight; or at least The Call didn’t, which was the message Halle Berry kept reiterating countless times. Oz dropped almost 50% which goes to show how much the other two films impacted the movie going experience .

As far as new releases go, The Call made second place with $17.1 million, surpassing all expectations. It was a fun movie, you can’t deny it, and word of mouth had to have had some impact. On the other hand, The Incredible Burt Wonderstone bombed miserably earning $10.1 million. With as much star power as it had, I’m amazed at how dismal the take was for this film. It was an OK movie, but I’m shocked to see how bad it tanked. At least Jack didn’t beat it.

With Wonderstone tanking as hard as it did, Warner Bros. is not fairing too well this year so far. Other WB pictures out this year were Beautiful Creatures, Bullet to the Head, and Jack the Giant Slayer. The company should feel some positive vibes once The Great Gatsby, The Hangover Part III, Man of Steel, Pacific Rim, and The Hobbit: The Desolation of Smaug release this year.

Still hanging around the top five is Jack the Giant Slayer and Identity Thief.  Staying in the top 15 in their third weekend out were 21 & Over and The Last Exorcism Part 2, the later lost over 1,000 screens too. Audiences must be holding onto love because Safe Haven is still making money a month after Valentine’s Day. In it’s second weekend, Dead Man Down is pretty much dead.

Well into their teens, both Silver Linings Playbook and Life of Pi are sticking it to the box office after their big Oscar wins as well. They do happen to be the best movies out right now, so good for them. But how is Quartet surviving? It just didn’t seem like a big attention grabbing movie with a very limiting demographic reach. Much praise goes to Dustin Hoffman.

(Click on the image below to enlarge the chart)

Weekend Box Office Results 2013 March 17

Until the next weekend bout, this has been your Box Office Aftermath.

Source: Box Office Mojo

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