Rounding out the weekend of September 20-22, 2013, Prisoners dominated over the competition, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
Well wouldn’t you know, the tables were turned and Chris Brown took a beating this weekend. Prisoners came out on top with $20.8 million, which isn’t great for an an R-rated, but it sure blew the competition out of the water. I think the mostly, positive word of mouth kept this film afloat. The above average crime procedural had some good acting work and a generally interesting story, but I don’t think it was compelling enough to wow audiences. With more and more big dramas coming out in the next few weeks, I don’t believe it will be sticking around the top five for very long. Prisoners tries really hard to be a great film, but only comes out good, but mainly forgettable.
As expected, Insidious: Chapter 2 fell to second place. Horror movies typically have this kind of low retention, but then again the film wasn’t that great. Either way you look at it, despite the steep fall in attendance, and the subpar sequel factor, Insidious 2 made more than enough of its budget back to warrant another sequel. Good for James Wan. The little $5 million budgeted horror movie has now earned over $60 million domestically.
In third, The Family was able to stick around in the top five. Earning itself $7 million and only dropping 50 percent from last weekend, I’m actually pretty surprised how many people turned out to see it. It could also be the fact that there are no really good movies out too.
Instructions Not Included continues to find its way into the hearts of American movie goers. The little foreign film snuck back into the top five, in fourth place, taking home another $5.39 million. Instructions still has yet to break over one thousand theaters, but has earned equal to or more than some of the wide release films that triple its theater count.
Battle of the Year rounds out the top five. It appears, as the movie puts it, no one is paying attention to B-Boying. And they were right. Not even with the hunk power of Josh Holloway could this film be saved. Only grossing $4.6 million in over 2,000 theaters, BOTY looks to barely break past it’s $20 million budget once international box office is figured. BOTY is also out in 3D too, which could say something about direction audiences are going. Perhaps when Cloudy with a Chance of Meatballs 2 comes out this coming weekend, we’ll see if 3D helps its ticket sales.
We’re the Millers ($4.55 million) and The Butler ($4.19 million) keep meeting each other in the middle – this weekend with Millers leapfrogging over Butler.
Riddick fell pretty far from third to eighth. In its third weekend, Riddick nabbed $3.65 million, putting it close to its budget. Factor in international box office and Vin Diesel should get all of his money back.
Coming back for more this weekend was The Wizard of Oz in 3D/IMAX. Only landing in 318 theaters, it would appear that there was some interest, but not enough to break ground in the top five. It did make a decent average gross per theater compared to the rest of the movies his weekend.
And then there was One Direction: This is Us, another 3D film, but also a terrible concert documentary. It went from eighth to fifteenth this weekend, grossing only $1.13 million in its fourth weekend. Compared to Justin Beiber ($73 million), Michael Jackson ($72 million), and Hannah Montana/Miley Cyrus ($65.2 million), the boys from Britain are doing terribly, but they have surprassed Katy Perry ($25.3 million).
Outside of the top 15 and opening in only 268 theaters, Thanks for Sharing did OK with $540 thousand, but Enough Said, found in only four theaters this weekend earned $232 thousand.
The box office saw an 18 percent decline this weekend in ticket sales, but that should change with four pretty decent sized releases coming up: Cloudy with a Chance of Meatballs 2, Don Jon, Rush, and Baggage Claim.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Find me on the Twitter @TyRawrrnosaurus
Source: Box Office Mojo