Around this time last year, Candy Crush Saga hit Facebook timelines like a raging virus, oozing from every orifice the social site could offer. Soon after, the viral spread took to smartphones all over the world. One year later, the popular mobile app has surpassed 500 million downloads, making it one of the most successful games of all time. Hit the jump to get a look of one of the year’s most successful apps and the company behind it.
The simple puzzler game app Candy Crush Saga, as stated previously, just climbed over the 500 million download mark across all app stores globally. The company behind the game, King, is not new to the “app game” (no pun intended). In fact, according to the company’s website, they are “the No. 2 game company on Facebook with more than 52 million monthly active users,” according to AppData. Riccardo Zacconi. King is also responsible for games, Pet Rescue Saga and Farm Heroes Saga.
To put the numbers in perspective, 500 million downloads equates to about 1 in 14 people alive, and roughly the population for all of North America.
King also notes:
- 1 in 23 Facebook users is a fan of the game
- 78% of U.S. fans say they play the app most while watching TV
- 69% of U.K. fans play it while commuting
Fast Company Magazine states that equally popular app, Angry Birds took about two years to pass the 500 million download milestone, in November 2011. Cut The Rope, another great example of a virally successful game, took nearly three years, since its 2010 debut, to reach 400 million downloads, in September 2013. What makes this feat even more stunning is Candy Crush Saga’s ability to be profitable in an industry filled to the brim with firms who have failed to make money from popular games. Not only that, it is clear that King the true game changer in the industry, creating and marketing games that are able hook and retain players.
Are you a Candy Crush Saga addict? Tell us below what would make your Candy Crush experience better?
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Source: The Guardian