In the movie Just Friends, a romantic comedy starring Ryan Reynold and Amy Smart, there’s a song performed by Anna Faris claiming, “Forgiveness is more than saying sorry.” With the release of the Deadpool teaser trailer for the first trailer, 20th Century Fox is doing just that. This whole project feels more like an apology than anything else. We’ll see when the full-length trailer hits tomorrow.
This is a great approach to teasers for trailers though. More often than not, marketing teams will present 15 seconds of clips with the trailer voice over guy saying “tomorrow.” By embracing the kooky nature red-and-black suited vigilante and breaking the fourth wall, the 20th Century Fox has single-handedly produced an actual teaser that doesn’t suck. Lionsgate did a pretty good job with their teasers for The Hunger Games: Mockingjay – Part 1. Other marketing teams should follow suit.
Bringing in the self-awareness of Deadpool, all the while making fun of the last iteration of the character created by the same studio, it conveys a very fun and ballsy attempt to show fanboys and girls that they’re really going for it. I like the character, and this definitely gives me hope that the movie could present a lot of joyous moments that will represent the character well. On the other hand, I can see how this weirdness could scare off potential moviegoers. It’s a bonkers character, and once released, Deadpool will most likely be compared to Kick-Ass due to its violent nature and meta elements. I’m excited. Good ruck everybody else.
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UPDATE: 20th Century Fox has uploaded an additional, shorter teaser to incentivize folks to go see Fantastic Four in theaters this weekend. A bold move considering the lack of hype and enthusiasm surrounding the superhero reboot. The new teaser promises that you’ll see the full Deadpool trailer on the big screen if you go. Chimichanga!
Here’s the official plot synopsis for Deadpool, courtesy of the Official movie website:
Based upon Marvel Comics’ most unconventional anti-hero, Deadpool tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.
Directed by Tim Miller, Deadpool stars Ryan Reynolds as Wade Wilson aka Deadpool, Morena Baccarin as Vanessa, T.J. Miller as Weasel, Gina Carano as Angel Dust, Ed Skrein as Ajax, Brianna Hildebrand as Negasonic Teenage Warhead, Stefan Kapicic as Colossus, and Leslie Uggams as Blind Al. The film is set to be released in theaters on February 12, 2016.