For more than 15 minutes, tens of thousands flocked to the official Game of Thrones Facebook page to watch a block of ice melt in anticipation of the Season 7 premiere date. Supposedly, with each decree of “FIRE” or “DRACARYS”, a fire ball would be hurled toward the ice to slowly unveil July 16, 2017 as the day the world will see less traffic in the streets.

It’s amazing how one hilariously thought up PR stunt could bring a whole community of GOT fans together. The comments during the entire Facebook Live event proved to be rich in flavor.

Mike Meeker quips, “161k people watching this live.. What do we say to the God of Productivity? Not today.”

“This ice is made out of g.o.t fans tears over the deaths of their beloved characters. That is why it took so long. There is a lot of salt.” says Logan Silva.

Eileen Greganda will have a whale of a tale to tell one day stating, ” I will tell it to my future grandchildren that i was one of the 155k who watched an ice melt to see the date of premier of GoT. #betterthanwoodstock haha!”

And in the heat of Season 7 of The Walking Dead, Alyssa Drost had these kind words to say, “If I wanted to waste an hour of my life watching pointless and irrelevant “suspense,” I’d still be watching the walking dead”

See below the full premiere date announce:

And when the ice finally decided to reveal the premiere date, a nice little animated teaser with voice over played – see featured video above – that showcased each house sigil motionless like Greek statues going at each other. The teaser resembles the end credits animation from Avengers: Age of Ultron – see below:

Created by David Benioff and D.B. Weiss, Game of Thrones stars Peter Dinklage, Nikolaj Coster-Waldau, Lena Headey, Kit Harington, Emilia Clarke, Aidan Gillen, Liam Cunningham, Claric van Houten, Indira Varma, Sophie Turner, Nathalie Emmanuel, Masie Williams, Conleth Hill, John Bradley, Gwendoline Christie, and Alfie Allen. The seventh season is set to debut on HBO on July 16, 2017.

Source: Game of Thrones YouTube