Whopper Freakout wins Effie

Posted on June 4, 2009 by Tyler Schirado

Due to their outrageous campaign to boost sales with the Whopper, this campaign has won the Effie for the restaurant category. What is an Effie – The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year (effie.org). This is a great accomplishment for their effective and very creative marketing campaign. Congrats!

Another notable Effie winner this year are, Dos Equis Most Interesting Man for alcoholic beverages.

adWorld

Posted on June 4, 2009 by Tyler Schirado

Here are a couple ads found throughout the web this week, Enjoy.

Durex – Great, yet annoying. Although they don’t talk about safe sex, this is just a fun and different perspective on condom advertising.

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Beauty is in the Eye of the Ad Industry

Posted on June 3, 2009 by Tyler Schirado

A great article has come across my mitts about the strange advertising campaigns at Unilever. To those not within the advertising game, Unilever creates products such as Dove Soap and Axe. One brand tells women to believe in themselves and feel beautiful, while on the other end of the spectrum we have a brand who sells products to 13 year old boys, telling them to try and attract women with their sex appeal. Silly silly ad industry.