Sundance 2014: Watch Dove’s Short Film ‘Seflie’; Redefining Beauty Through Social Media

Posted on January 23, 2014 by Tyler Schirado

Dove has once again made us believe in ourselves with the 2014 Sundance Film Festival debut of their 7-minute short film, Selfie. This new PSA documentary asks women to see the positive value social media has in shaping the way our culture perceives beauty, rather than being afraid of it. A tip of the hat goes to Dove, they have truly become the face of positive reinforcement for women in a time when we are bombarded by Photoshopped models daily. Not only has it debuted at Sundance, but Dove has also released it online for the public to view. Watch Selfie, in full, after the break. Continue reading →

Beauty is in the Eye of the Ad Industry

Posted on June 3, 2009 by Tyler Schirado

A great article has come across my mitts about the strange advertising campaigns at Unilever. To those not within the advertising game, Unilever creates products such as Dove Soap and Axe. One brand tells women to believe in themselves and feel beautiful, while on the other end of the spectrum we have a brand who sells products to 13 year old boys, telling them to try and attract women with their sex appeal. Silly silly ad industry.