While watching the 2012 Summer Olympic Games, one of the most surprisingly hilarious and racy commercials aired that featured a little boy walking in on his parents, as we as the viewers are to assume are bumping uglies. When they coined the term, “sex sells,” I’m not exactly sure pasta sauce was ever considered.

Ragú, one of the many brands under Unilever Food’s supervision, took a big leap of faith to debut this commercial, especially during such a monumental event like the Olympics. The “Long Day of Childhood” campaign composed by the BFG 9000 agency (Barton F. Graf 9000) – although his name creates BFG, I’m sure he thought he was clever referencing the video game Doom – sparked major controversy, but I consider it one of the best commercials ever. Continue reading →