Groovin’ With Ken and His Viral Toy Story 3 Marketing

With more and more admiration towards animated films, I am definitely digging this viral marketing campaigns for Pixar’s Toy Story 3. An interview of Ken the doll (voiced by Michael Keaton) and his dating tips, show a sort of adult side humor to these toys. They are pretty fun and if you had doubts about the direction of these new characters, specifically Ken, then I suggest you check these videos out. Pixar storytelling seems like they are going towards more adult themes like Up or Wall-E, while still maintaining their childlike wonderment. The highly anticipated Toy Story 3 will be released in theaters this Friday, June 18 in 3D, 2D, and IMAX 3D. Check out Ken as he gives you tips on getting the girl and more insight into his life as a Ken doll after the jump!

One thought on “Groovin’ With Ken and His Viral Toy Story 3 Marketing

  1. Haha, yeah. It’s a brilliant marketing strategy since it actually makes people want to watch the ads. I myself was skeptical on Ken’s character, but now I’m sold.

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