When I first saw this fluffy little guys in the first Kia Soul advertisement, I thought it was pretty genius and creatively intuitive; “A New Way to Roll.” The marketing was simplistic and brought you in with humor while staying true to what you are selling instead of relying on just a gag. The new Kia Soul hamster commercial is just priceless. Not only are the Hamsters portrayed with more human attributes, but they are rapping and pure gangster. Now I’m not too sure if the persona of the hamsters being rappers were the right move, unless that was the demographic they were looking for. I would think they just came upon the song and went from there. Either way it’s a hilariously creative commercial with still the same charm, but just more in your face. Check out the raping Kia Soul hamsters after the jump!

“This or That”

“A New Way to Roll”