Have you missed your favorite Old Spice guy Isaiah Mustafa lately? Well fear not, Wieden+Kennedy has brought him back to duel the hairlicious Italian spokesmodel Fabio to prove who is the true Old Spice guy. While Isaiah Mustafa was probably saving baby seals with a laser gun that extracts from his chest, Fabio got it in his thick hair that he should be the new Old Spice guy. (The fact that they still label Isaiah Mustafa just as “Old Spice Guy” is pretty funny and sad.) This epic duel of man candy went back and forth this week “Baño a Baño” to settle who is the true “Old Spice guy.” And as the short viral campaign closed the true victor was declared by the people! Be sure to watch the epic battle unfold after the jump to see how it all started and who was crowned victorious!
It all started when:
And then Mr. Mustafa rebutted:
Duel. On. “Mano a Mano in El Baño.”
Round 1:
Round 2:
Round 3:
Round 4:
Round 5:
Round 6:
Round 7:
Final Round:
The End Result:
Bringing back Isaiah Mustafa to the Old Spice game was pretty smart on Wieden+Kennedy’s part. Adding in Fabio Lanzoni to start a ruckus was even more clever. But the way they stretched out this campaign over the course of the week, and ending it in eight separate videos no less, was a bit tiring. All in all, I still give you a golf clap W+K for continuing to push the awesomeness of your ingenuity and breaking away from traditional everyday advertising!
