Anytime there is a film reference that is blatantly apparent and nerdy in advertising I am all ears and eyesballs. Ryactive, a creative agency from San Fransisco, have created a great ad selling Duck Tape which pays tribute to the 1982 film Tron.
Now I have no idea how this has slipped past any other creatives minds, but I believe this is an amazing concept. It also helps when there is a surprise cameo at the end (you don’t have to think about it too hard to guess who it is). Check out the full ad after the jump to behold the awesomeness!
Wasn’t that a knee slapper at the end?!