This year was my first time ever attending such a coveted event like the Electronic Entertainment Expo – or E3 as some may call it. Having the chance to go was a life experience I will never forget, and I am forever thankful to those allowing me the opportunity to go. As the dust settled and the craziness died down, many questioned whether attendees would be heading back to the LA Convention Center for E3 in 2013.
It was announced yesterday by the Entertainment Software Association (ESA) that E3 will remain in Los Angeles for the next three years. Not only did the owners of the Electronic Entertainment Expo make this big announcement, but they also guaranteed that it would continue throughout other venues across LA, including L.A. LIVE.
Michael D. Gallagher, CEO of the ESA had these words to say:
“We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA, which represents U.S. video game industry. Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.”
This year’s E3 brought 45,7000 video game industry professionals, analysts, journalists, and retailers from over 103 countries. The scale of this event is massive and for three days, is one of the most exciting times for the video game industry. Overall, the trade show generated $40 million in revenue to the city of Los Angeles.
The Mayor of Los Angeles, Antonio Villaraigosa, couldn’t be any more pleased with this announcement:
“The City of Los Angeles is thrilled to welcome E3 back for another three years. My office was committed to doing whatever it took to keep the largest annual conference that the City hosts here for another three years. I personally joined in the negotiations, and we worked with all parties to ensure the needs of E3 would be met. The City is grateful the Entertainment Software Association continues to view LA, the entertainment capital of the world, as the ideal location for the world’s premiere video game convention.”
It will be interesting to see the amount of traffic and commotion Los Angeles will suffer due to the development of the new Farmer’s Field – a brand new events arena/football stadium being built in the heart of downtown LA next to the Staples Center. It was bad enough having the LA Kings skating toward victory on the last day, but with the crowds from E3, an LFMAO concert, and an appearance by Barack Obama, downtown LA was a madhouse.
Finances by AEG, president and CEO, Timothy J. Leiweke assures that scheduling of the development will not interfere with E3:
“ESA’s commitment to remain in Los Angeles is a critical endorsement of Los Angeles as one of the nation’s most important convention destinations. Working with ESA to provide the confidence in scheduling they have requested has truly been a collaborative effort. We are also grateful to ESA for their thoughtful input into the design plans which will result in the most efficient and modern facilities that will not only benefit E3 but all of the new conventions that will come to Los Angeles. On behalf of our City and AEG, thank you ESA, we won’t let you down.”
Gallagher is in full support of AEG’s vision for downtown LA and appreciate their willingness to work together to minimize conflict.
“ESA supports AEG’s mission and vision for downtown Los Angeles and the areas surrounding the Los Angeles Convention Center. We appreciate AEG’s willingness to work in partnership with our organization to not only create a construction schedule to accommodate the needs of our guests but also their commitment to incorporate many of our suggestions into the design of the new venues. These resulting upgrades to the facility will truly benefit all conventions and further establish Los Angeles as industry leaders. We are glad we could come to an agreement that keeps E3 in its traditional home.”
The Electronic Entertainment Expo will be in full-swing again next year, June 11-13, 2013. Hopefully Nintendo will be able to rile up the fans and make the Wii U a little more prospective. I will be looking forward to E3 next year in hopes that the PS4 and the Xbox 720/Next or whatever they want to call it will be announced.