Rounding out Valentine’s Day weekend for February 17, 2013, A Good Day to Die Hard reigned supreme, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recap the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
It is a bit surprising how much the Die Hard franchise has left in the tank. Based on the figures, A Good Day to Die Hard ($24.8 million) barely edged out Identity Thief ($23.6 million) in the battlefield. Bruce Willis’ star power may have been the only saving grace because the movie was a bore.
Live Free or Die Hard (2007) had greater success earning $48 million its first weekend. One could assume that the 12-year gap since the series’ last entry had audiences excited to see John McClane again. However, with an impressive $79.6 million haul overseas, this may not be the last time we see McClane.
Love did not conquer all this weekend. Safe Haven came in third with $21.4 million. It also ranks third for best opening weekend as a Nicholas Sparks film. It fared well for Valentine’s Day, making just as much as Die Hard with a little over $8 million. After an expensive V-Day dinner, may have not been in the budget.
The first animated film of the year, Escape from Planet Earth, wasn’t able to take a big slice of the pie coming in fourth with $15.8 million. Luckily for the Weinstein Company, the budget was only $40 million. Escape was also a bore and not a great start for animated films this year. Hopefully Monsters University, Frozen, and Epic can pick up the slack.
Beautiful Creatures ended up tanking pretty hard for a new young adult romance flick. The casters earned a measly $7.5 million domestically and only $5 million in the foreign box office. (To my surprise, I found this to be the more enjoyable movie of the weekend.) With a budget of $60 million, studios may think twice now before touting a new tween-fantasy-love movie. With The Host and Immortal Bones coming out later this year, both on my most unwanted list of the year, I could also assume the worst. Perhaps Beautiful Creatures suffered due to the lack of shirtless, musclebound dead eyes.
Warm Bodies was able to stay alive rounding out the top five in its third weekend while Side Effects fell to sixth place, but only dropping 32% in ticket sales. This is the first time in six weeks that Silver Linings Playbook slumped out of the top five; this could be due to the fact that it lost 600 theaters.
And finally, Movie 43 has finally died. Only in its third weekend and screened in 35 theaters, it is no where to be seen in the top 45. Somehow it still managed to gain $21,647; that’s an average of $618 per theater.
Movie attendance was up 35% from last week. Adding four new movies, each with their own genre, created a good spread for all to find a reason to go to the movies this weekend. Overall, the numbers are down about 16% off compared to this time last year.
(Click on the image below to enlarge the chart.)
Until the next weekend bout, stay tuned for more Box Office Aftermath.
Source: Box Office Mojo