Rounding out the weekend of March 29-31, 2013, G.I. Joe: Retaliation stormed the caves and beat down The Croods leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recap the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
It appears as though audiences were willing to excuse or even forget that G.I. Joe: The Rise of Cobra even existed. Despite what the critics thought, G.I. Joe: Retaliation was able to sneak in a pretty respectable $40.5 million even after it was held back for a year and converted to 3D. The film has already made back its budget with international sales, and the studios are already in talks of creating a third – I was hoping that was report was an April Fools’ Day joke.
The Croods dropped to second this past weekend, only falling 38.8 percent while still earning $26.7 million – it has easily made back it’s budget with the inclusion of the foreign box office.
Following in third comes Tyler Perry’s Temptation. I’m a little surprised it made $21.64 million in its first weekend, but I suspect a huge drop off next weekend. For those who wanted to see it most likely already have. This is Tyler Perry’s ninth film to open over $20 million. Love him or hate him, the man knows how to create content that will attract a crowd.
In its second weekend, Olympus Has Fallen fell to fourth, dropping 53.4 percent, taking in a total of $14.14 million. And still hanging in there to round out the top five is Oz The Great and Powerful, which snagged $11.7 million.
Failing terribly, as I suspected, was The Host. The second franchise adapted from Twilight author Stephanie Meyer flopped incredibly earning only $10.6 million. Just like Beautiful Creatures, it would seem that audiences are over the sci-fi infused, tween love dramas. Mortal Instruments: The City of Bones isn’t quite a love flick, but the film is trying to appeal to the same audience and I wager to bet that it will also flop this August.
Finding itself also sinking rather low after in its second weekend is Admission. Even with its fun cast, the bland, mixed genre comedy appeared to have rubbed movie goers the wrong way and dropped three spots to eighth.
In thirteenth and hitting it’s twentieth weekend in theaters, Silver Linings Playbook manages to earn some cash ($900 thousand) beating out Snitch ($444 thousand) in its sixth weekend. Another Oscar gold film, Life of Pi, rounds out the top fifteen of the weekend.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo