Topping off the weekend of May 3-5, 2013, Iron Man 3 soared its way to the top, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
As expected, Iron Man 3 kicked off the 2013 summer movie season in glorious fashion grabbing hold of $174.14 million domestically. It had already garnered over $300 in foreign ticket sales, and after this weekend, the film has reached well over $600 million and on its way to the $1 billion club. It’s also worthy to note, Iron Man 3 debuted as the second highest grossing opening weekend film ever domestically; it is the second highest domestic grossing opening weekend for a summer movie; and it is the second highest domestic grossing opening weekend movie in the month of May. The top movie in all three of those categories is of course The Avengers.
Comparatively, Iron Man opened in 2008 with $98 million ($318 million total), Iron Man 2 had $128 million ($312 million total) in 2010, and The Avengers scored with $207 million ($623 million total) last year. With such a gigantic summer movie season, how fast will IM3 break the $500 million mark as Star Trek Into Darkness looms in less than two weeks and The Hangover Part III and Fast and Furious 6 in three weeks. Will audiences be too burned out to shell out more money or will every movie cancel each other out?
It will be also interesting to see, this year, how well Thor: The Dark World will fair in a post–The Avengers world. The first Thor only took $65.7 million its opening weekend and was only able to bring $181 million overall. Thor is not the most popular of Earth’s mightiest heroes, but everyone seems to love Loki (Tom Hiddleston), so we’ll have to wait and see.
Now that the summer movie season is in full swing, the box office was up a whopping 156.2 percent, putting a full stop to the four week string of negative figures. We may see a downfall this coming weekend with only The Great Gatsby coming out. The buzz has not been good, but Baz Luhrmann can generally draw out a crowd.
The only reason I believe that any other movie made money this weekend is because audiences did not want to wait in line or Iron Man 3 was sold out. Pain & Gain scrounged up $7.51 million, dropping almost 63 percent this weekend in second place.
I’m still a little shocked at how well 42 is doing. It’s managed to earn $78 million total so far, and took home $6 million this past weekend for third place. It was good, but not that good to stay in the top three after a month in theaters.
Tom Cruise can be seen still holding it together, but I’m surprised people would rather see The Rock in a Michael Bay movie than an action-adventure thriller with Morgan Freeman. Oblivion came in fourth in its third weekend, earning $5.64 million. Luckily, the film has made back its budget with foreign ticket sales because it isn’t fairing too strongly here.
Rounding out the top five is The Croods once again. Iron Man 3 is rather violent for kids and I don’t blame parents who want to get out of the house and take their kids to see something this weekend. Like I said, it’s a decent family film for all to enjoy. The movie came away with $4.2 million, taking the total domestic gross up to $168 million. Not bad for a movie no one seemed interested in seeing.
Aside from Pain & Gain, Mud and The Big Wedding also spent their second weekend fighting embracing the summer movie crowd. Mud doubled its theater count and managed to walk away with hefty $2.16 million in only 576 theaters. However, The Big Wedding went from fourth to sixth, dropping almost 50 percent, taking low $3.88 million.
And still hanging in there after two months is Oz The Great and Powerful. Shockingly, this film saw an influx in ticket sales by over 16 percent, most likely due to the fact that Iron Man 3 was filled to the brim with movie goers and Oz was the closest thing to a live-action family film. Oz gained a respectable $2.11 million in its ninth week to add to its over $200 million total domestic gross.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo