Rounding out the weekend of June 21-23, 2013, Monsters University scared its way to the top, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
With two new titans entering the playing field, the box office was up almost 18 percent this weekend. However, despite the mighty Superman breaking June box office records last weekend, Man of Steel was no match for the unstoppable Pixar. Monsters University took home the gold grossing $82.42 million in domestic box office ticket sales, continuing Pixar’s 14-0 opening weekend streak at number one.
Mike and Sulley returned strong as the second highest grossing opening weekend for a Pixar film, right behind Toy Story 3 ($110.3 million) and above The Incredibles ($70.4 million). As for animated movies go in 2013, Monsters University claims the tops spot for now, but with Despicable Me 2 and Cloudy with a Chance of Meatballs 2, the animated sequel may have some competition. The second highest grossing weekend opener for an animated film this year is The Croods with $43.6 million.
Also shooting Man of Steel out of the sky, which claimed the third spot, was Brad Pitt’s zombie apocalypse film World War Z, taking second. Grossing $66.4 million this weekend, World War Z is now the highest ranking opening weekend for a zombie film, with Zack Snyder’s Dawn of the Dead far out of its reach with $26.7 million. Zack Snyder can’t get a break. World War Z is also the highest opening weekend Brad Pitt has ever had. Mr. & Mrs. Smith comes in second with $50.3 million and Troy with $46.8 million. Sadly though, it will be really tough for WWZ to make back it’s budget of $190 million. Even with foreign ticket sales, the marketing budget alone will set it back.
In its second weekend, This Is The End dropped down to fourth place grabbing hold of $13.2 million, which isn’t too shabby for an R rated comedy. The Seth Rogen and Evan Goldberg joint only fell a respectable 35.9 percent, unlike Man of Steel that took a 64.6 percent dive in sales. The Bling Ring saw positive results in its second weekend, expanding to 650 theaters and taking in $2 million in domestic ticket sales.
Capping off the top five was Now You See Me with $7.87 million. I’m not sure how this movie hasn’t sunk further down in the rankings after four weekends, but it’s working its magic well.
With the summer movie season packed as ever, The Internship ($3.4 million), Epic ($1.79 million), and After Earth ($94 thousand) lost over 1,000 theaters to make way for the more successful movies released this weekend. Epic I expected a huge loss as a competitive animated film, but dropping over 70 percent has got to hurt.
The top twelve each made over $1 million, so that’s not too shabby. I expect these three movies to also lose many theaters this weekend with action thriller White House Down and Melissa McCarthy-Sandra Bullock comedy The Heat coming out.
And sneaking its way into the top 15 was Joss Whedon’s Much Ado About Nothing, which only hit 206 theaters, but gained a respectable amount of traffic with $735 thousand.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo