Box Office Aftermath: ‘Despicable Me 2’ Lays the Smack Down on ‘The Lone Ranger’

Box Office Aftermath Despicable Me 2

Rounding out July 4th Weekend, 2013, Despicable Me 2 dominated over the competition, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.

It wasn’t hard to believe that Despicable Me 2 would top the box office this weekend, but destroy it? That was highly unpredicted. The animated sequel by Illumination Entertainment scored a whopping $143 million just five days over the Fourth of July weekend; on a $76 million budget nonetheless. (As far as five day records go, Despicable Me 2 only made it to the 22nd highest grossing five day earner. It did beat out Man of Steel though.) During the regular Friday through Sunday weekend, the film took in $83.5 million. That’s almost double what The Lone Ranger – who took second place –  took in five days, which was a measly $48.7 million. This would seem huge if only the film didn’t cost a ginormous $215 million to make.

The box office did make a good profit this weekend, rising 20 percent. The first Despicable Me made only $56 million its opening weekend, so DM2 is doing quite well for itself. There’s no doubt that a threequel will be in the works. DM2 also earned $1 million more than Monsters University its opening weekend, which puts it at the highest grossing opener for an animated movie so far this year. I doubt any others will beat that. People love those minions.

But for The Lone Ranger, in comparison to Westerns, it ranks right now at fifteenth, right below 3:10 to Yuma. In fact, The Lone Ranger only made about $2 million more its opening weekend than Wild Wild West ($27.6 million).

Disney is looking to bite a big bullet on The Lone Ranger. Luckily, the House of Mouse scored big with Monsters University, but Mike and Sulley did drop from first to fourth this weekend with $19.7 million – bringing the total gross up to $216.2 million.

In its second weekend, falling to third, The Heat grossed only $24.7 million this past weekend, but only fell 36 percent, which isn’t too bad. Girl power lives on, but boy power takes a beating with White House Down, in its second weekend, falls to sixth with only $13.4 million to claim. And capping off the top five is World War Z with $18.4 million.

Also debuting this weekend was Kevin Hart: Let Me Explain ($10 million) and The Way, Way Back ($552 thousand), which isn’t bad for either of these films based on their theater count. Man of Steel lost about 1,200 theaters, which is easy to see how it dropped 45 percent and only taking in $11.4 million. Warner Bros. is definitely making way for Pacific Rim as it is set to open this coming weekend.

(Click the image below to enlarge the chart. All figures are domestic box office.)

Weekend Box Office Movies Results 2013 July 7

Until the next weekend bout, this has been your Box Office Aftermath.

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Source: Box Office Mojo

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