Rounding out the weekend of September 6-8, 2013, Riddick dominated over the competition, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
With a lousy end to the summer movie season, Riddick takes the rug right out from underneath The Butler to earn a first place finish to kick off the Fall movie season. Snagging a cool $19 million is a pretty big accomplishment for a franchise that was not asked to come back by anyone. Considerably decreasing the budget, and going back to its roots, Riddick turned out to be an OK time in the theaters; although I would highly suggest waiting for it to come out on Netflix or Redbox – whichever you prefer.
As mentioned, The Butler dropped down to number two after a strong Labor Day weekend haul. Earning only $8.4 million this weekend, the total gross has now come to $91 million. Which suffice to say is pretty damn good for a mediocre film. I’m sure it will still do fine up through the end of the month.
Instructions Not Included is still proving to be a huge success story. The little Mexican indie that could added almost 400 more theaters this weekend, equaling 717, and it still managed to almost upset The Butler with $8.1 million. I suspect huge numbers to come out of Mexico once the film stars screening there.
And then We’re the Millers is still hanging around in its fifth weekend in fourth place with $7.6 million while Planes, also in its fifth weekend closed out the top five with $4.1 million. A decent gap between fourth and fifth place with such a quiet weekend at the box office.
In not so surprising news, One Direction: This Is Us dropped 74% down to sixth place earning a meager $4 million in its second weekend, bringing its total gross to only $23 million. It’s funny how Instructions Not Included has just about four times as less theaters than One Direction and they are making just about the same amount of money. I can only imagine the British boy band sensation concert movie will be out of the top ten this coming weekend.
Also in its second weekend, Getaway, fell from ninth to twelfth. The film’s percentage change wasn’t as dramatic as One Direction’s, but it only managed to take away $2.1 million to bring up its total gross to $8.6 million. And the best part is that five more theaters picked it up this past weekend.
This Is The End popped up back into a little over 2,000 theaters this weekend, hauling in $1.9 million. Not terrible, but not anything to really make a big fuss out of bringing it back. We’ve seen this happen with a lot of films this summer. World War Z was brought back for a few weekends and had little impact in ticket sales.
And finally You’re Next continues to struggle, falling from eleventh to fourteenth. The little horror movie that could only earned $1.5 million to bring its total gross to only $16.9 million. Sure the budget wasn’t that large, but the movie is a pretty great time in the theater.
Insidious: Chapter 2 should spark some life into theaters this coming weekend after the tremendous praise for The Conjuring, both written and directed by James Wan. The sad part is the sequel hardly lives up to its predecessor. Word of mouth and bad early reviews may hurt its chances. And I don’t think anyone will be rushing to see The Family with Robert De Niro.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo