Rounding out the weekend of September 13-15, 2013, Insidious: Chapter 2 dominated over the competition, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
James Wan strikes again. Making his mark on the horror world now with three box office successful hits under his belt, the mind that brought you Saw cannot be stopped. What is even more mind boggling is the fact that Insidious: Chapter 2 earned $40.2 million on a $5 million production budget. One could only imagine what Wan will be able to do with the Fast and Furious franchise budget. If you added up all of the budgets of Wan’s filmography and multiplied that total by three, it wouldn’t even cover the finances of what Fast and Furious 6 cost to make. Although Insidious: Chapter 2 is not a good film, you have to give the man credit for knowing how to draw in a crowd and rake in the dough.
The other new wide release this weekend, The Family, tanked hard. Grossing only $14 million on a $30 million budget has a lot to say about the drawing power of Robert De Niro. If no one wants to see him in a mafia movie, than what do audiences want to see him in? Could movie goers these days be too young to know the incredible work he has done? Is De Niro only recognized by his uptight role in the Meet the Parents trilogy? The man keeps taking any role he can get these days – three movies in 2010, five movies in 2011, four movies in 2012, and six movies in 2013. Silver Linings Playbook is great, but how many stinkers must he contribute to in order get a decent gig?
Riddick fell pretty hard this weekend, dropping to third and down 64%. Grossing only $6.8 million, it would be hard-pressed to assume that another Riddick movie will be coming out anytime soon. Internationally the film has only made $22 million, which is not good at all.
The Butler and We’re The Millers stick it out in fourth and fifth, respectively, rounding out the top five. The Butler hauls in another $5.5 million this weekend to add to its $100 million total gross, while We’re the Millers takes away $5.4 million to bring its gross up to $131.5 million. Not too shabby.
Keeping calm and carrying on is Instructions Not Included, which opened up in another 216 theaters this weekend, but fell three spots to sixth. Gaining another $4.8 million to its impressive sleeper hit status, the little Spanish movie that could continues to strike a chord with audiences.
I’m not quite sure how or why Planes is still in the top fifteen for being an original direct-to-DVD film, but it might have something to do with parents having limited options in theaters. Surprisingly, it has brought the House of Mouse an impressive $83 million, which should never would have been made if not for bringing it into theaters.
One Direction: This is Us continues to stick it out in the top ten in its third weekend, earning $2.4 million. The Morgan Spurlock concert documentary has now earned a total of $27.1 million, proving that no one wants to see concert documentaries, but they bring in a decent amount of cash compared to their production budgets.
Another animated film still in the top 15, and hanging in there in its eleventh weekend in theaters, is Despicable Me 2. Right now it is the only film in the top 15 that has made it over $150 million. It’s total domestic gross as of this weekend comes to $359.1 million. There’s no doubt that a trilogy is in the works.
And finally, the last film to note in the top 15 is The Mortal Instruments: City of Bones, which has almost hit rock bottom at fourteenth. The young adult novel adaptation took home a whopping $1.1 million in its fourth weekend, escalating its total gross to $29.6 million. The $60 million budgeted movie is just another nail in the coffin for young adult, fantasy adaptations. With Percy Jackson, The Host, Beautiful Creatures, and City of Bones all flopping pretty spectacularly, studios will have to think long and hard about the next “big” young adult craze. I am actually hoping for Divergent to be good, but I’m keeping my guard up.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo