Second ‘Divergent’ Trailer Continues Vague Marketing

Divergent Movie Trailer 2

The first full-length trailer for Divergent has released. With The Twilight Saga out of source material to release another big blockbuster hit, Summit and Lionsgate are looking for their next YA adaptation to spark box office dollars. Will Divergent be the next big hit? Watch the trailer after the break.

I don’t know about you, but the marketing for this film continues to be fairly vague, glossing over what it is exactly audiences who have not read the books should care about. There doesn’t really seem to be any main conflict presented in this trailer other than the fact that Divergents (people who can apparently have more than one emotion) pose a threat to the new way of life in this dystopia. But why? Forget that, let’s just focus on the teen romance.

And it’s not as if the marketing leaves much to our imagination in terms of spoilers because they give away the fact that Theo James’ character is also a Divergent. I’m not sure whether this is a big reveal in the book or not, but I would think that this would be a big tension building plot device that shouldn’t be eluded to for the sake of trying to draw in audiences. Why can’t they present a trailer that creates intrigue in the story rather than tell us who these characters are? I hope the film has a lot more depth than the marketing is leading us to believe.

(Click on the thumbnails below to enlarge the images and begin the gallery)

If the trailer was too ambiguous for you, check out the plot synopsis for Divergent below:

Divergent is a thrilling action-adventure film set in a world where people are divided into distinct factions based on human virtues. Tris Prior (Shailene Woodley) is warned she is Divergent and will never fit into any one group. When she discovers a conspiracy by a faction leader (Kate Winslet) to destroy all Divergents, Tris must learn to trust in the mysterious Four (Theo James) and together they must find out what makes being Divergent so dangerous before it’s too late. Based on the best-selling book series by Veronica Roth.

Directed by Neil Burger, Divergent stars Shailene Woodley, Theo James, Jai Courtney, Ray Stevenson, Zoe Kravitz, Miles Teller, Maggie Q, Tony Goldwyn, Ashley Judd, Ansel Elgort, Mekhi Phifer, Ben Lloyd-Hughes, Christian Madsen, Amy Newbold, and  Kate Winslet.

Divergent hits theaters on March 21, 2014.

Follow me on the Twitter at @TyRawrrnosaurus

Source: Summit Entertainment YouTube

 

 

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