Rounding out the weekend of January 3-5, 2014, Frozen dominated over the competition, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
It just wasn’t in the cards for the first big release of 2014. Frozen came out the underdog as the number one movie of the weekend, grossing $19.57 million. Although Paranormal Activity: The Marked Ones had some headway on Friday, it would seem Frozen crowd were more apt to visiting the movies on Saturday and Sunday. This puts the Disney darling right under $300 million in domestic ticket sales and at $638 million worldwide. Frosty is being put to shame.
Coming in at second, Paranormal Activity: The Marked Ones debuted pretty poorly compared to the other entries in its franchise. Only obtaining $18.34 million, this is the worst opening box office for a wide release of Paranormal Activity movie. PA debuted with $21 million, PA2 at $52 million, PA3 at $40 million, and PA4 at $29 million. This doesn’t bode well for the fifth installment that is due to come out this October.
The Hobbit: The Desolation of Smaug finally took a bow from first place to third. Taking in only $15.67 million, the Middle Earth epic has now grossed $229 million in the U.S. and $756 million worldwide. Looks like there may be more Tolkien fans outside of the states that are keeping the franchise alive.
Martin Scorsese’s The Wolf of Wall Street climbed up from fifth to fourth this past weekend, raking in a cool $13.23 million. It would appear that awards season may be of interest to movie goers because the film only dropped 27.9 percent in retention despite its hard R rating.
Also on the minds of awards season enthusiasts is American Hustle, who closed out the top five for the weekend. Earning $12.4 million, David O. Russell and Sony Pictures have grossed a total of $87.92 million domestically. This puts American Hustle right on the heels of The Fighter ($93 million) and we could expect it to go beyond Silver Linings Playbook ($132 million) soon.
Anchorman 2, despite earning more than its predecessor is not fairing too well than what was expected of it. The original Anchorman ended up taking home $85 million by the time it left theaters, and with this weekends ticket sales of $12.4 million, the sequel has only earned $108 million domestically. Sure it’s only the third weekend, but you’d expect much more from a comedy franchise people have been quoting for the past nine years.
It would be a good assumption to believe audiences have thrown in the towel for Grudge Match. The Stallone/De Niro joint raked in only $5.32 million in its second weekend. Not great for the box office legends of old.
Also in its second weekend and not fairing too well is 47 Ronin. This disaster of a film, with a reported $175-215 million budget, grossed $5.05 million this weekend. With that five, it brings the total domestic gross to only $32 million. It’s got a long way to go before it can reclaim its production budget.
More awards season films are opening wide this coming weekend (August: Osage County; Her; Lone Survivor) it will be interesting to see how the newcomer fairs (The Legend of Hercules).
(Click the image below to enlarge the charts. All figures are domestic box office.)
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Source: Box Office Mojo