Rounding out the weekend of February 28 through March 2, 2014, Non-Stop dominated over the competition, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
Sometimes all good things must come to an end. Non-Stop defeated the triumphant king, The LEGO Movie, from its three weekend throne, and walked away with $28.87 million. For a Liam Neeson film, Non-Stop ranks 11th for best debut weekend in his repertoire. And for a man that has been in over 50 movies, that isn’t terrible. The man has a power over audiences when he is in silly action blockbusters like these i.e. Taken and The Grey.
And in a surprise turn of events, Son of God had the good lord on its side because it ranked second overall this weekend. Earning $25.6 million, the condensed made for TV miniseries turned water https://turntherightcorner.wordpress.com/wp-admin/post.php?post=23396&action=edit&message=10into wine with how well it performed. I just hope that this doesn’t become a trend where studios will shorten miniseries for the sake of moviegoer appeal. Could you imagine a condensed version of American Horror Story?
Finally we meet up with the fallen one, The LEGO Movie. Only falling 33.5 percent, the movie placed third and raked in $20.82 million, which isn’t bad for its fourth weekend out. The LEGO Movie has now crossed over $200 million domestically. It will be held to high standards as we will most likely see it as the highest grossing animated film of the year.
Falling from second to fourth in its second weekend, 3 Days to Kill grossed $4.95 million. Taking a big hit and losing 59.6 percent of its audience, we can definitely see Liam Neeson has more drawing power as an action star than Kevin Kostner.
Topping off our top five is The Monuments Men, still hanging in there in its fourth weekend. It came up just shy of its $70 million production, gaining an extra $4.94 million to add to the pile.
Also in its second weekend is Pompeii, which gained $4.33 million. A staggering 58.1 percent of its audience deserted the floppy disaster movie, which will most likely go down as the biggest loss of the year. Standing with a total domestic gross of $17.76 million thus far, Pompeii has a long way to go to make back its $100 million production budget.
Hayao Miyazaki’s final film, The Wind Rises, opened up to 475 more theaters this weekend. Taking in $1.51 million, the Studio Ghibli film was welcomed fairly well for its still slightly limited release.
Finally we have the rerelease of Anchorman 2: The Legend Continues. The R-rated return proved to be somewhat beneficial to Paramount as Anchorman 2 took $1.35 million. Not bad for a release and ridiculous marketing ploy.
(Click the image below to enlarge the charts. All figures are domestic box office results.)
Until the next weekend bout, this has been your Box Office Aftermath.
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Source: Box Office Mojo