Rounding out the weekend of March 23, 2014, Divergent dominated over its competitors, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
Redemption for YA novels comes in the form of Divergent, scooping up $54.6 million at the domestic box office this weekend. A fresh change of pace for adaptations seeking that teen sensation outside of The Hunger Games’ realm. Comparatively over the last year, The Mortal Instruments opened with $9.33 million; Vampire Academy at $3.9 million; Percy: Jackson: Sea of Monsters at $14.4 million; The Host at $10.6 million; and Beautiful Creatures at $7.5 million. However, Divergent does not stack up well against The Hunger Games ($152 million), Catching Fire ($158 million), or Twilight ($69 million). Unfortunately with such a return on investment, we can expect Summit Entertainment to fulfill their already planned sequel commitments with Insurgent and Allegiant in 2015 and 2016, respectively.
Muppets Most Wanted got a beating this weekend with everyone flocking to see Divergent. Sadly Kermit and pals just did not have what it takes to overcome a best-selling young adult novel adaptation. Muppets Most Wanted ended up with only $17 million, which is a long ways away from its $50 million budget. Disney may think twice before looking into another sequel despite The Muppets earning $88 million domestic and $165 worldwide in 2011.
Falling from first to third is Mr. Peabody & Sherman. Taking home $11 million for the weekend, Mr. Peabody is still a long ways away from its overly ginormous $145 million production budget. The film has only grossed $81 million thus far and with Captain America: The Winter Soldier on the horizon, it better pick up its third wind before all of the parents invest all of their money on their kids to see The Winter Soldier ten times over.
In a surprise turn of events, God’s Not Dead earned $9.24 million and made its debut in fourth. I never gave this movie a second thought due to its premise and low theater count, but apparently Son of God wasn’t enough for folks.
And rounding out the top five is 300: Rise of an Empire, falling 55.7% in its third weekend. Grossing $8.5 million, the Greeks fought a tough battle against Divergent and have almost come up with their production budget from domestic ticket sales alone. Rise of an Empire has earned $288 million worldwide, but is still a ways away from 300 which earned $456 million worldwide.
Also losing over 50% of its audience this weekend is Need for Speed. In its second weekend out, Need for Speed earned $7.9 million, falling into sixth place. There just isn’t a place in people’s agendas for a video game movie adaptation. Surprisingly, worldwide the film has seen some great results and has earned $96.1 million from foreign box office; it must be the fancy cars. In the video game adaptation world, Need for Speed is the 18th highest grossing film of its genre.
And finally The Grand Budapest Hotel continues to dominate, increasing its total theater count to 304 theaters and earning $6.78 million over the weekend. Another high note for Wes Anderson, and his best film overseas with $33.1 million in foreign box office. The Grand Budapest Hotel will open up to over 800 theaters this coming weekend.
(Click the image below to enlarge the charts. All figures are domestic box office results.)
Until the next weekend bout, this has been your Box Office Aftermath.
Find me on the Twitter @TyRawrrnosaurus
Source: Box Office Mojo