Rounding out the weekend of March 22-24, 2013, The Croods sticks it to Oz The Great and Powerful leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recap the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
Oz The Great and Powerful was able to hold off the new releases for one weekend, but it wasn’t strong enough to keep a second weekend of releases at bay. The Croods took the weekend by storm and sparked fire with a big $43.63 million. Oz fell to third ($21.56 million) over Olympus Has Fallen ($30.37 million), which may come to a shock to many based on its silly premise and under the radar hype.
The Call managed to hang within the top five claiming the fourth spot with $8.9 million while Admission opened with a measly $6.15 million. With its star power, Admission crashed and burned much like The Incredible Burt Wonderstone, which fell 57.9 percent to seventh. Spring Breakers opened wide this weekend and took a lump sum of $4.32 million in 1,104 theaters, easily making back its budget. Things are looking good for A24, the newly formed distributor that acquired Spring Breakers and Sophia Coppola’s newest film, The Bling Ring.
It doesn’t look to good for Jack the Giant Slayer, worldwide it has only made $119 million on at $195 million budget that doesn’t include marketing costs. Jack will most likely be the biggest bomb of the year. And speaking of stinkers, in its third weekend, Dead Man Down is practically out for the count, dropping nine spots, -85.6 percent, to twentieth and losing over 1,500 screens. Domestically, the film has gained a little over $10 million.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo