Rounding out the weekend of April 5-7, 2013, Evil Dead shocked audiences leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
Audiences were looking for thrills and chills this weekend. To my surprise, Evil Dead managed to come up on top. It would appear folks were unaffected by the gruesome trailers and wanted a good old fashion splatterfest. The reimagined horror sequel earned a whopping $25.7 million which exceeded expectations and made back its budget with ease.
G.I. Joe: Retaliation on the other hand flopped pretty hard in its second weekend falling almost 50% in ticket sales taking in $20.8 million. Even with 3D and 3D IMAX pricing, and having over 700 more theaters than our crowned champion, G.I. Joe just wasn’t up to the challenge this weekend.
The Croods were still able to hold on in the top three, only falling 22% and grabbing $20.6 million; very close to nabbing second place. It’s the only kid friendly movie in the theaters right now, so it should have a good hot streak going through next weekend.
Also debuting this weekend was Jurassic Park 3D. Taking fourth, as a re-release, JP3D did fairly well, earning $18.6 million, but I expected it to do a lot better. It’s a truly classic and wonderful film, something I would think many parents would take their kids or something teens would love to see on the big screen since they never had the chance to. With 3D and 3D IMAX tickets, JP3D should have done brilliantly if there was more interest, which apparently there was little of.
Rounding out the top five was Olympus has Fallen. In its third weekend the Gerard Butler Die Hard look-a-like was able to gross it’s budget back domestically, but it made peanuts compared to the other films in the top five with only $10.1 million. And so it goes for the remaining films in the top 15.
Not unexpectedly, Tyler Perry’s Temptation fell over 50% and was barely nudged out of the top five. We can assume that the movie will fall even further down the later this coming weekend with 42 and Scary Movie 5.
Stephanie Meyer’s latest adaptation, The Host, in its second weekend bombed grossing $5.19 million, giving it a total domestic gross of less than half it’s budget. Surely foreign box office will help ease the pain of tweens hoping for a sequel, but include marketing budgets and this movie is a complete failure. Open Road Films most likely was hoping for another Twilight phenom on their hands, but after Beautiful Creatures and now The Host, the fantasy tween romance genre is pretty much dead. I wager to bet that Immortal Bones will suffer the same fate.
Not doing poorly is still Silver Linings Playbook. Now in its 21st weekend, it is te only Oscar movie left in the top 15 and still remaining strong even with 524 theaters showing the film.
The biggest turnout this weekend was for The Place Beyond the Pines. Only available in 30 theaters, the Bradley Cooper/Ryan Gosling film gained an average of $23,446 per theater. If you summed up all of the theater averages from the top five movies from this weekend, Beyond the Pines would almost have them beat; and the top five added together were in over 15,000 theaters. The Place Beyond the Pines will open up to even more theaters next weekend and should get a full wide-release in the coming weeks.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo