With The Wolverine now out in theaters, 20th Century Fox can put more focus on the marketing efforts of X-Men: Days of Future Past. Having just left Comic-Con in good graces, there has been much buzz and excitement surrounding the next X-Men film. Audiences will have a lot more to talk about now that viral marketing has begun with the launch of a Trask Industries website. After the jump, watch a PSA piece from Trask Industries and learn more about the Sentinel uprising.
I LOVE viral marketing. It’s what pushed my interest of film journalism into a passion. After the shenanigans fans of The Dark Knight went through to solve all of the Joker’s puzzles, it was clear to me that the filmmakers have a good understanding of the material. The same goes for Days of Future Past. We’ve seen some teaser posters already, but this new Trask website is great. I like that they aren’t trying to shove the Sentinel’s down our throats immediately and it’s fantastic that they are giving them a back story and purpose rather than just showcasing the mutant hunting machines. Check out their specs below:
(Click on any of the images in this post to enlarge.)
According to the PSA, Trask Industries is solving tomorrow’s problems today. It’s very subtle, it does not go into the “mutant threat,” and it makes them look very much like the good guys. The Trask website, though, feels more hostile toward our mutant friends. All of the marketing is very well done and I hope it’s not the last we’ll see of Trask Industries in the spotlight. The PSA is such a great teaser that makes me anxious for the first trailer. Watch the “Your Future” PSA from Trask Industries below:
It’s interesting to note that they do not talk about or show mutants at all. It’s a very well put together political piece. They could have had Peter Dinklage at the end saying he supports this message. I wouldn’t be surprised if they feature Bolivar Trask (Dinklage), inventor of the Sentinels, in a marketing piece eventually, explaining his ideals of a “better” tomorrow. You can see Peter Dinklage rocking his sweet retro hairdo as Trask along with other screenshots here:
For anyone interested in learning more about the skewed timeline that is involved with Days of Future Past may glance at the dates below provided by Trask Industries’ website. It would appear that the film could take place all the way up to the year 2020. No such date is confirmed yet, but we can take a pretty good guess as to how far in the future we will be. It could even go further into the future. We’ll have to wait and see.
The X-Men universe has been known to go pretty deep with its time travel story arcs. Based on what we know, my guess is that Bishop will travel back in time from the year 2020 when the Sentinel Mark X program is underway. Could the mutant/sentinel hybrid imply we will meet Nimrod? The Cuban Missile Crisis – when X-Men: First Class takes place – was in 1962, the same year Trask comes into the timeline below. The Sentinel Program debuts in 1973, which has been rumored to be when most of the film takes place.
- 1866 – Gregor Johann Mendel establishes the theory of hereditary traits through his work with pea plants
- 1915 – The basic principles of Mendelian genetics are applied to the fruit fly
- 1953 – James D. Watson and Francis Crick discover the double helix structure
- 1962 – A young Bolivar Trask hypothesizes the link between traceable higher-order brain function and certain genetic mutations
- 1973 – The first genetically modified organism is created, a simple bacterium
- 1973 – Trask Industries unveils the Sentinel Program
- 1976 – Bolivar Trask revolutionizes the world of prosthetics through DNA-generated artificial limbs
- 1977 – Sanger, Gilbert and Maxam sequence DNA for the first time
- 1994 – Genetically engineered food products enter the US market
- 2003 – Scientists with HGP publish the first complete map of the human genome
- 2013 – Trask Laboratories unveils groundbreaking ability to create a hybrid gene with mutant DNA
- 2018 – Dr. Gregory D. Burnett revolutionizes a method of growing synthetic stem cells
- 2020 – Trask Industries announces Sentinel Mark X program
The film is being helmed by Bryan Singer, who was behind X-Men and X2: X-men United. Joining Singer on this momentous journey is a stellar cast of old and new, which includes Ian McKellan, Patrick Stewart, James McAvoy, Jennifer Lawrence, Nicholas Hoult, Hugh Jackman, Anna Paquin, Shawn Ashmore, Ellen Page, Omar Sy, Halle Berry, Daniel Cudmore, Evan Peters, Lucas Till, and many more. If you look at the casting, there is a lot of Academy clout to take advantage of.
X-Men: Days of Future Past will hit theaters in the US on May 23, 2014.