Rounding out the weekend of October 18-20, 2013, Gravity dominated over the competition again, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
A nice slow clap is in order for Alfonso Cuarón’s Gravity. Embarking on a three-peat is no simple task in the cinemas these days; there either has to be nothing good out, it’s a big sequel blockbuster, or the film that has triumphed must have something special about it. Other noteworthy, original, non-sequels that have held on to the top spot for three weekends in a row include the likes of Tropic Thunder, Inception, National Treasure, The Matrix, Liar Lair, Cast Away, and Independence Day.
For a small, mostly independent, non-sequel, and original film, it is astonishing how much cash Gravity has raked in. It goes to show that captivating, gimmick movies in 3D with a great cast and incredible cinematography can go places. Good thing James Cameron is working on his Avatar sequels soon… In first place, again, Gravity dropped only 30 percent, taking home $30 million.
Holding down the fort in second is another previous release, Captain Phillips. The “true” story about Capt. Richard Phillips walked away with only a little over half of what the top earner claimed. With $16.41 million to raise its total domestic gross of $52.44 million, Captain Phillips holds off the new releases and climbs just shy of its production budget.
Making an appearance in third is the first big new release of the weekend, Carrie. Scrounging up a measly $16.1 million places Carrie in nineteenth for largest grossing debut for a horror remake.Surprisingly 2009’s Friday the 13th remake holds the top spot steady with a big $40 million. It will be hard to find another horror remake to top that.
Escape Plan comes in behind Carrie, in fourth, to close out the weekend box office with $9.88 million to its name. Not as much as you would expect to see with heavy hitters like Stallone and Schwarzenegger.
And rounding out the top five is Cloudy with a Chance of Meatballs 2. With all new releases rated R this weekend and nothing much to choose from for kids and families to enjoy together, it was another weekend with Cloudy 2 for the parents to sit through again. And sadly for the all parental units out there, you’ll have to see it again because two more rated R films are releasing this coming weekend: The Counselor and Bad Grandpa.
As for the third big release of the weekend, The Fifth Estate proved that even Benedict Cumberbatch’s boyish charms couldn’t woo moviegoers into the theaters this weekend. Bombing in glorious fashion, The Fifth Estate opened to $1.67 million, making it the weakest film to open in over 1,500 theaters domestically. Even Enough Said, with less than 50 percent of its theater count managed to earn more in its fifth weekend with $1.75 million.
Since Carrie is the only new release horror movie in October, it would appear that horror fanatics are still holding onto Insidious: Chapter 2 , which tops off the big 10 earners for the weekend. Grossing another $1.49 million, it brings the film’s total gross to $80.8 million on its $5 million budget. Not too shabby.
Also in its second weekend, alongside Captain Phillips is Machete Kills, which dropped almost 70 percent of its opening weekend gross to earn a pathetic $1.2 millon in over 2,500 theaters. Even Regal Cinemas’ offer of BOGO for the film wasn’t enough to raise the interest of cinephiles. They know better.
Both in their fourth weekend in wide release, Rush and Don Jon continue to fail to draw in audiences with their niche narratives. Ron Howard’s Rush took in $1.26 million in eleventh place and Don Jon, came in at thirteenth with $1.18 million.
Big props goes to 12 Years a Slave, which although came in sixteenth, opened in 19 theaters to earn $923 thousand. When you do the math, or look at the chart below, that brings in $48.6 thousand per theater. Gravity in its first weekend, in 3,575 theaters only made $15,604 per theater its opening weekend. Sit on that one. Surprisingly this figure only takes 12 Years to 114th place for top weekend theater averages.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
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Source: Box Office Moj