Box Office Aftermath: ‘That Awkward Moment’ gets Side Swiped by ‘Ride Along’ and ‘Frozen’

Box Office Aftermath 'That Awkward Moment' gets Side Swiped by 'Ride Along' and 'Frozen'

Rounding out the weekend of January 31 – February 1, 2014, Ride Along dominated over the competition again, leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.

Well this is awkward, it would appear as though Zac Efron and the good ole boys weren’t as big of a draw as many had that. Ride Along must have some how capitalized on its lighter PG-13 rating to keep it momentum going for a third straight weekend in a row. Raising $12.03 million to Universal care of the Ice Cube and Kevin Hart foundation, the little buddy cop comedy has made quite the haul for itself with $92.69 million. It looks like Ride Along could be one of the most profitable movies of the year if it keeps this up.

Frozen continues to bank on its sing-along rerelease. Coming in second, the Disney Animation Studios darling took in an impressive $8.93 million in its tenth weekend as a wide release. At this the film could come close to or go beyond the $400 million mark, but I’m sure it will lose a lot of theaters this coming weekend with The LEGO Movie coming out. So my bet is it will be slightly under.

Debuting in third place is That Awkward Moment. Apparently a R-rating, bad reviews, and the young faces of Efron, Jordan, and Teller hurt the film worse than expected. Raking in $8.74 million, That Awkward Moment did make back its production budget, but still underwhelmed considerably. This is the lowest debut for a Zac Efron movie ever. Poor guy.

Somehow The Nut Job continues to make headway in the top five. Placing fourth, The Nut Job earned $7.27 million, bringing it slightly under the $50 million mark. It earned enough money previously this week to make back its production budget as well. In the foreign market it has only earned less than $200 thousand. No love for animated squirrels apparently.

Falling hard from second to fifth, but still hanging in there is Lone Survivor. Ranking fifth overall, Lone Survivor managed to bring in $7.09 million, crossing over the $100 million benchmark. It is the 35th movie release from 2013 to cross that point, which is a record high previously held by 2009 with 32.

Also debuting this week in a little over 2,500 theaters was Labor Day. Making its presence felt in seventh place, the Jason Reitman drama only earned $5.17 million. I guess the star power wasn’t powerful enough to seize the weekend.

(Click the image below to enlarge the charts. All figures are domestic box office.)

Weekend Box Office Results 2014 February 1

Until the next weekend bout, this has been your Box Office Aftermath.

Find me on the Twitter @TyRawrrnosaurus

Source: Box Office Mojo

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