Rounding out the weekend of April 12-14, 2013, 42 knocked the competition out of the park leaving the box office battlefield victorious. Box Office Aftermath is an ongoing column dedicated to recapping the weekend’s total ticket sales. Each week, combatants enter the cinematic war zone, bloodthirsty for your cash. But there can only be one true winner. In Box Office Aftermath, we will take a look at the numbers, how previous contenders fared, and provide a brief analysis of the results.
It was a sporting good show this weekend. 42 had no competition as it set itself leagues ahead of the rest earning $27.4 million. There’s no surprise that folks wanted to see a feel good movie for the weekend. Mostly all demographics were hit and it was rated PG-13. The rest of the movies out currently are all tired and unfulfilling.
Scary Movie 5 performed poorly, well under it’s expected take. With 400 more theaters than 42 and also rated PG-13, Scary Movie 5 was able to take in $14.1 million. I don’t think audiences were truly turned on by the fact that they hyped up the Lindsey Lohan and Charlie Sheen aspect. Scary Movie leading lady Anna Faris was also absent, which could have set the film back as well. It was better than Scary Movie 4, but not by much; miles ahead of A Haunted House.
Movie goers were not as present as they were last weekend. The total domestic box office ticket sales were down 14 percent. I don’t believe many wanted a repeat viewing of Evil Dead, which dropped 63.2 percent and nabbed $9.48 million. And I don’t think anyone is very interested in Jurassic Park 3D ($8.86 million). The families were out in force though because The Croods stuck it out for the third weekend in a row in the top 3.
G.I. Joe: Retaliation is still making steam, but dropped from second to fourth this weekend raking in $10.8 million and dropping 47.8 percent. It’s made back its budget with international sales and a sequel is already in talks.
The microscope is on The Place Beyond the Pines, which increased it’s theater count from 30 to 514. Sales went up 449 percent and the Cooper-Gosling drama pulled $3.86 million. We should expect it to open up in more theaters next weekend.
The Host continues to struggle. In its third weekend, it fell again over 50 percent and has only earned $23.4 million overall domestically on a budget of $40 million. I would hate to be a tween who is expecting a sequel. Chances are Open Road Films or whomever will be looking to take on the franchise will have to think long and hard if it is a financially smart move.
It’s the fourth weekend in a row with a different number one movie. I wouldn’t doubt that Oblivion will be the next to dethrone the champ.
(Click the image below to enlarge the chart. All figures are domestic box office.)
Until the next weekend bout, this has been your Box Office Aftermath.
Source: Box Office Mojo