The air has cleared and the dust has settled. The 45th Annual NFL Super Bowl has ended along with a long line of sub-par advertising. This year proved to be another depressing year for creative thinking Who were the rising stars that shined brighter than the rest? I’ll tell you if you keep reading!
Today, Sunday, February 6, 2011, is the biggest day for the NFL all year, but also one of the biggest days for television commercials as well. I’m going to be paying close attention to each ad and judge them based on a few factors: the entertainment value, creative originality, and the effectiveness of the message. Hopefully this year the agencies and in-house creatives have stepped up their game as last year wasn’t anything to special. Let the commercials begin! Check out the ads after the break!
Volkswagen has more on their mind then just automobiles. VW has been seen sponsoring various film festivals these days and have been really taken with the industry. The See Film Differently campaign has been reignited after a few cute print ads that surfaced last year. The new campaign is focused on locations rather than cars within film. VW is calling it, “Turning the Camera On Locations,” visiting “a number of iconic film locations to see what effect the movies have had on the everyday lives of those who work there.” I love this idea. It is fun and the concept of imagining what real working people have to deal with when tourists visit must be a laugh and a headache.
Riding on the nostalgia train, Volkswagen has picked two infamous movie locations for TV spots focusing on Ghostbusters and When Harry Met Sally. You can check out the fun little videos after the break!
Turn The Right Corner 