Who knew that a little thing like Reeses Pieces could spark a cultural complexity and annoyance such as product placement. Being a geek of both arts, advertising and film, I wonder to myself, how have I never heard of these awards? Well your guess is as good as mine. But moving forward… the Brandchannel has furiously tabulated product placement for over the past decade. Each year they honor the good, the bad, and the ugly of product placement in films. To see who the big winners are, find out after the break!
The air has cleared and the dust has settled. The 45th Annual NFL Super Bowl has ended along with a long line of sub-par advertising. This year proved to be another depressing year for creative thinking Who were the rising stars that shined brighter than the rest? I’ll tell you if you keep reading!
Today, Sunday, February 6, 2011, is the biggest day for the NFL all year, but also one of the biggest days for television commercials as well. I’m going to be paying close attention to each ad and judge them based on a few factors: the entertainment value, creative originality, and the effectiveness of the message. Hopefully this year the agencies and in-house creatives have stepped up their game as last year wasn’t anything to special. Let the commercials begin! Check out the ads after the break!