It’s not every day you see actors reprising their roles of past characters from their movies. When Honda was pitching ideas to promote their new CRV model, some how Ferris Bueller’s Day Offcame to mind. I’m not exactly sure how the two relate, but film director Todd Phillips was able to pull it off. But not everyone was pleased, many fans of the classic 80s film are very upset. Continue reading
Apparently I haven’t been paying too much attention to the marketing for The Hunger Games otherwise I would have known there was a viral marketing campaign to unveil the latest poster. One hundred websites were given 100 pieces to a puzzle that would reveal the newest one-sheet for The Hunger Games. All the pieces have been put together and the newest poster sets a tone of things to come. Continue reading
I’ve said it before AND I’LL SAY IT AGAIN, American Pie is one of my most favorite of all teen, coming of age, raunchy comedies. LOVE IT. A new poster for American Reunion has recently been released and it pays homage to the first American Pie movie poster. In my mind, this poster solidifies that this movie will be awesome – hopefully I’m not setting the bar too high. Check out the posters after the break. Continue reading
Breaking through the static of mainstream horror of all its splatterore porn and “found footage” films is a tough business to be had. One man dared to dream, Michael Dougherty. Today, October 31, 2012, FEARnet brings you a 24-hour marathon of his film Trick ‘r Treat, which I can honestly say is one of the best horror films of the modern era. Continue reading
Anytime there is a film reference that is blatantly apparent and nerdy in advertising I am all ears and eyesballs. Ryactive, a creative agency from San Fransisco, have created a great ad selling Duck Tape which pays tribute to the 1982 film Tron.
Now I have no idea how this has slipped past any other creatives minds, but I believe this is an amazing concept. It also helps when there is a surprise cameo at the end (you don’t have to think about it too hard to guess who it is). Check out the full ad after the jump to behold the awesomeness!
Most advertising and commercials are pushed aside and never thought of again, but every once in a while you will come across a diamond in the rough that is completely unforgettable. Sometimes it is just the simplest ideas that take off and springboard conversation at your next water cooler visit. It is commercials like these that put trust in my decision to pursue a life in this industry. If I could create one unforgettable commercial like this than I know I have fulfilled my dreams. To see what I’m talking about you’ll just have to watch the video after the jump because I don’t want to give away any spoilerific details (even though the title in the embed will probably give it away… SO NO PEEKING!)
The creative team of TBWA/Chiat/Day are no longer at the helm of the Skittles account, but that won’t stop freelancers from making their own concoction of fantastical ads for the rainbow candy. The creative minds over at Cousins, a video production company out of LA, decided to make a nice little parody of the brand that goes far beyond your A-typical “sex sells” commercial.
As the title of this post suggests, this ad is a tad unsuitable for the workplace so please take caution. Their work is in no way affiliated with the Skittles brand or Wrigley, but produced just for the sheer comedic value capitalizing on the weird tradition of Skittles ads that have taken place as of late. Watch the little diddy after the jump!
Have you missed your favorite Old Spice guy Isaiah Mustafa lately? Well fear not, Wieden+Kennedy has brought him back to duel the hairlicious Italian spokesmodel Fabio to prove who is the true Old Spice guy. While Isaiah Mustafa was probably saving baby seals with a laser gun that extracts from his chest, Fabio got it in his thick hair that he should be the new Old Spice guy. (The fact that they still label Isaiah Mustafa just as “Old Spice Guy” is pretty funny and sad.) This epic duel of man candy went back and forth this week “Baño a Baño” to settle who is the true “Old Spice guy.” And as the short viral campaign closed the true victor was declared by the people! Be sure to watch the epic battle unfold after the jump to see how it all started and who was crowned victorious!
Let The Dark Knight Rises viral marketing begin!!! Much have I anticipated the long arrival of the next viral marketing campaign for Christopher Nolan’s third Batman film. This first image of the villain Bane, one of the many villains in the upcoming film, is the first of many incidents we will hopefully be given to explore the world of Gotham city! Casting Tom Hardy is one thing, but casting him as a villain should be a spectacle to behold, especially with Nolan at the helm. Go after the jump to see how it all got discovered!
Having a degree in advertising, you come to appreciate and accept the odd when trying to market a brand. When it comes to foreign commercials, than you are in a completely different ball park. A Thai ceiling company, Shera, has delivered an excellently tragic and hilarious ad to market their product. Find out what happens to these too lizards in their story of love and passion after the break!
Turn The Right Corner 